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Why Important Things are Hard to Measure



Why is it that the important things in our organization are also the hardest to meaningfully measure?


Important things - like ESG, DEI, employee engagement, customer-centricity, resilience, innovation, digital transformation, and almost every vision and mission statement that exists –

seem too intangible and complex to measure.


Simple opinion surveys, easily-available financial data, and most of the traditional metrics rarely offer the direct evidence we need to make worthwhile improvements in these important things.


For example:

  • Gender Quotas are not complete evidence of DEI.

  • Greenhouse Gas Emissions is not relevant evidence for every ESG strategy.

  • Net Promoter Score is often used but it’s not direct evidence of customer-centricity.

  • Training throughput is not evidence of a competent workforce.


We get stuck identifying measures for these because we don’t know how to meaningfully measure the most important things that need to be measured meaningfully.


In this webcast, Stacey Barr and I reveal the one skill your organization needs to develop to break through and develop meaningful measures for the important things in your organization.




Webcast of 2024-04-23

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